Rank topics by interest and activity, to actually promote citizen commenting
The current website design forces those who wish to testify on-line to search for the elusive docket number. Unless you are an industry attorney, you are probably not going to go to the effort to find this docket number. Even New York Times articles don't tell citizens the docket numbers. Even organized activist groups don't tell citizens the docket numbers. Thus, the website of the FCC deters citizen engagement.. To promote citizen input, the FCC would simply rank topics by interest level and activity. Topics such as "net neutrality," "decency standards," and "monopoly threats" are evergreen topics. An fcc.org front page place for citizens to comment on the latest news related to these topics would be one way to promote citizen engagement with the agency. Supplementing the evergreen topics list, a search engine, such as Google, should list the current most active topics with the keyword, "FCC" and allow direct user comment on these active topics from the fcc.org main page. Until the web page promotes comments on the topics that are important to people and/or getting media attention, the FCC will not hear comments from the vast majority of citizens who make the effort to go to fcc.org to input their testimony.